SEO Team Lead, North America, Square Inc. | 2023 - Present
Achievements
Achieved a 15% increase in traffic and a 20% increase in new profit through data-driven optimizations for North America.
Successfully implemented the company’s inaugural combined country operating model.
Responsibilities
Directed North American Organic Search strategy, leveraging platforms like TikTok, YouTube, and AI Search.
Identified and optimized opportunities to improve customer journeys and conversions.
Owned performance metrics, showcasing project success.
Fostered partnerships with internal teams and external agencies to boost page rankings and drive new customer sign-ups.
Mentored 3 direct reports to enhance skills, productivity, and performance.
Consistently achieved or surpassed traffic and conversion forecasts
SEO Lead, Canada, Square Inc. | 2022 - 2023
Achievements
Accomplished a 20% increase in total organic traffic and a 30% increase in signups for the Canadian site.
Developed and executed a successful Organic Search strategy tailored for the Canadian market.
Responsibilities
Spearheaded the reintroduction of SEO support to the Canadian locale by collaborating with Content Editorial, Integrated Marketing, and Demand Generation teams.
Achieved a 20% year-over-year increase in traffic through collaborative projects with Content Editorial and Product Marketing.
Cultivated partnerships with Canadian PMM and Marketing teams to address site technical debt and refresh outdated Public Web pages.
Expanded market share by 3%, outperforming competitors.
Senior SEO Manager, Square Inc. | 2019 - 2022
Achievements
Secured #1 rankings for "POS" and "point of sale" for the first time in 3 years.
Elevated organic traffic to the Point of Sale vertical by 65%.
Responsibilities
Managed the CPOS vertical of the US Public Web.
Conceptualized, project managed, and launched the US Point of Sale Overview page.
Led data analysis initiatives for SEO team reporting, leveraging SQL skills to extract and analyze performance data for monthly reports to the CEO.
Growth Marketing Manager - Search, Samsara Inc. | 2019 - 2019
Achievements
Led the implementation of the company’s inaugural Organic Search strategy, leading to a 155% surge in organic traffic.
Achieved a 231% elevation in top position rankings through meticulous data-driven site optimizations.
Responsibilities
Executed core Organic Search strategy to optimize prospect traffic and elevate site rankings, with a focus on B2B customer acquisition.
Collaborated with cross-functional engineering teams to conceptualize, develop, and deploy new public-facing web pages and applications.
Offered specialized technical advice on prevailing SEO trends to the Chief Marketing Officer and upper management.
Gathered, analyzed, and presented data to establish essential business metrics for measuring SEO effectiveness.
Partnered with Content and Product Marketing to fine-tune web content for optimal ranking potential.
SEO Assistant Manager, Macy’s Inc. | 2018 - 2019
SEO Coordinator | 2016 - 2018
SEO Intern | 2015
Achievements
Attained the highest market share among retail sites in 2017, surpassing Amazon.
Implemented a data-driven optimization strategy resulting in a 160% increase in traffic to the official Macy’s blog.
Responsibilities
Z with the SEO Manager to develop, test, and execute business strategies and projects that foster natural search presence while driving revenue to the business.
Provided SEO support to multiple internal teams and ad hoc requests.
Maintained an excellent partnership with third-party vendors to optimize and manage our store listing pages for local SEO.
Business lead for the technical development team and responsive redesign.
Effectively managed team budget and expenses.
Created customized web crawlers, scrapers, and automation scripts to improve team productivity.